’50 in 50′ Series: New Age of Communications (1999)


Lower Trent Conservation is celebrating its 50th anniversary! To commemorate this milestone occasion, we have released our ’50 in 50′ historical blog series. This special series features 50 articles highlighting some of the achievements, milestones and events of the past 50 years. We hope you enjoy them!

Since the formation of Lower Trent Conservation in 1968, keeping the public informed about the conservation programs and services of the organization has always been a key priority.

Traditional marketing and communications through print, broadcast, and direct mail, as well as face-to-face and telephone communications, were the tools used to connect with people through the 1970s, 1980s, and 1990s.

Marilyn Bucholtz, Communications and Outreach Coordinator speaking to the media

In the early 1990s, the communications toolbox became much bigger when the World Wide Web was introduced, revolutionizing the computer and communications world like nothing before. With its world-wide broadcasting capability, it provided a mechanism for immediate information dissemination and a medium for collaboration and interaction between individuals or businesses, regardless of geographic location.

Lower Trent Conservation responded to this new way of communicating in 1999 with the launch of its first website, www.LTC.on.ca. A further step in digital communications was made in 2010 when the organization signed on with a number of social media platforms including Facebook, Twitter, and YouTube. Electronic mailing lists and digital press releases have also provided a means to deliver messages quickly.

early LTC website design (2002)

Today, Lower Trent Conservation continues to develop and expand its use of various communications tools to reach out to the watershed community. The digital revolution has proven to be a great forum for not only providing easy access to information, but interacting with the community in real-time and where members of the public can interact with one another to share and exchange information.

You are encouraged to follow us on Facebook, Twitter, or Instagram and sign up for Mainstream E-News to join the conversation. Links are provided on our website at www.LTC.on.ca.

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